MKWRL - MillerKnoll Workplace Research Library

Brand Identity • Logo • Motion

📋 Overview
MillerKnoll Workplace Research Library is a sub-brand for MillerKnoll, a furniture company. I created a new visual identity proposal with the idea of relationships between chair and customer. I made three different visual directions for the brand and finalized with the concept of flexibility. I highlighted the interaction between the product and customer by capturing the various movements of chair and person.

✍️ Role
Brand Identity
Concept + Research
Logo Design
🔨 Tool
After Effects
👩‍💻 Team
⏰ Duration / Year
3 weeks

💡 Takeaways & Learnings
  • I was able to practice my presentation skills.
  • I learned how to show my design purposes and decisions to other designers and people without design background.
  • I prepared and developed different directions for clients.

⬇️ I proposed three different directions for this project, and I finalized with the idea of flexibility ⬇️

Direction 1: Flexibility

Direction 2: Modularity

Direction 3: Sustainability

© Chaeeun An 2023