MKWRL - MillerKnoll Workplace Research LibraryBrand Identity • Logo • Motion
MillerKnoll Workplace Research Library is a sub-brand for MillerKnoll, a furniture company. I created a new visual identity proposal with the idea of relationships between chair and customer. I made three different visual directions for the brand and finalized with the concept of flexibility. I highlighted the interaction between the product and customer by capturing the various movements of chair and person.
Concept + Research
- I was able to practice my presentation skills.
- I learned how to show my design purposes and decisions to other designers and people without design background.
- I prepared and developed different directions for clients.
⬇️ I proposed three different directions for this project, and I finalized with the idea of flexibility ⬇️
Direction 1: Flexibility
Direction 2: Modularity
Direction 3: Sustainability