MKWRL
Sub-Branding
Sub-Branding
Apr 2022 - May 2022
Brand Identity
Concept + Research
Presentation
Logo Design
Motion
Brand Identity
Concept + Research
Presentation
Logo Design
Motion
Brief
MillerKnoll Workplace Research Library is a sub-brand for MillerKnoll, a furniture company. I created a new visual identity proposal with the idea of relationships between chair and customer. I made three different visual directions for the brand and finalized with the concept of flexibility. I highlighted the interaction between the product and customer by capturing the various movements of chair and person.
InDesign | After Effects | Illustrator | Photoshop
MillerKnoll Workplace Research Library is a sub-brand for MillerKnoll, a furniture company. I created a new visual identity proposal with the idea of relationships between chair and customer. I made three different visual directions for the brand and finalized with the concept of flexibility. I highlighted the interaction between the product and customer by capturing the various movements of chair and person.
InDesign | After Effects | Illustrator | Photoshop
⬇️ I proposed three different directions for this project, and I finalized with the idea of flexibility ⬇️
Direction 1: Flexibility
Direction 2: Modularity
Direction 3: Sustainability
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