︎



Dot to Dot

Brand Identity • Logo

📋 Overview
Dot to Dot is a campaign designed to encourage businesses and companies to include braille in their products for visually impaired people. Additionally, it raises awareness of braille use in daily life.

Dot to Dot means connecting the public to ones who are visually impaired and creating an inclusive community.
From one to another, just like from dot to dot, collectively we make a difference.


🔎 Target Audience
Dot to Dot targets large companies, especially food products.


✍️ Role
Brand Identity
Concept + Research
Logo Design
🔨 Tool
InDesign
Figma
Illustrator
Photoshop
👩‍💻 Team
Independent
⏰ Duration / Year
3 weeks
2022 








Grid System



Secondary Element





Color Palette





Typography




Mind Map + Moodboard





Logo Explorations




Applications









📋 Presentation (18’ x 24’ print)



💡 Takeaways & Learnings
  • I was able to bring a real world problem into a campaign.
  • This project helped me to explore a variety of applications/deliverables to represent the campaign.
  • I had an opportunity to present my brand identity proposal to other peers, which improved my presentation and communication skills. 
© Chaeeun An 2023