Dot to Dot

Brand Identity • Logo

📋 Overview
Dot to Dot is a campaign designed to encourage businesses and companies to include braille in their products for visually impaired people. Additionally, it raises awareness of braille use in daily life.

Dot to Dot means connecting the public to ones who are visually impaired and creating an inclusive community.
From one to another, just like from dot to dot, collectively we make a difference.

🔎 Target Audience
Dot to Dot targets large companies, especially food products.

✍️ Role
Brand Identity
Concept + Research
Logo Design
🔨 Tool
👩‍💻 Team
Duration / Year
3 weeks

Grid System

Secondary Element

Color Palette


Mind Map + Moodboard

Logo Explorations


📋 Presentation (18’ x 24’ print)

💡 Takeaways & Learnings
  • I was able to bring a real world problem into a campaign.
  • This project helped me to explore a variety of applications/deliverables to represent the campaign.
  • I had an opportunity to present my brand identity proposal to other peers, which improved my presentation and communication skills. 

© Chaeeun An 2023